Lean, Clean and Green
A weakness with environmentalist movements is the language used. It sounds more like we are trying to destroy the planet than save it. It sounds like we want to dictate to people what they should do. It sounds like we want to overthrow and rarely have I seen a list of advantages. The only one ever presented sounds so drastic, so extreme, that people are not drawn towards it. Sounds more like a threat than a promise. Your planet will not be destroyed, your species gets to survive. Well here is another list and another brand. We are not climate activists, we are we are climate saviours We are not extinction rebels, we are sustainability gurus We are not tree huggers, we are lean, clean, green innovating machines. We are not entitled snowflakes, we are people of all generations We are not revolutionaries, we are evolutionaries. We just need to do it in a BIG hurry. We are not dictators, we are motivators. We are not alternative, we are mainstream (at least I think ...